LegalGeneral
Cookie Policy
Version 1.0 · Effective 21 July 2026 · Last updated 21 July 2026
This Cookie Policy explains what cookies are, which categories Fulcrum uses on tryfulcrum.ai, and how you can control them. You can change your choices at any time through the cookie banner or your browser settings.
1. What cookies are (link to this section)
Cookies are small files a website stores on your device. We also use similar technologies such as localStorage. Together they let a site remember your choices, keep you signed in, and understand how it is used.
2. Necessary cookies (link to this section)
These are required for the site to work: session handling, security protections, and the record of your cookie choice itself. They are always on and cannot be disabled.
3. Analytics cookies (link to this section)
Optional. They help us understand which pages are used and where the site can improve. They are set only if you accept them in the consent banner.
4. Marketing cookies (link to this section)
Optional. They measure the effectiveness of our advertising and may be set by advertising partners. They are set only if you accept them in the consent banner.
5. Functional cookies (link to this section)
Optional. They remember preferences that improve your experience, such as region or interface choices, beyond what is strictly necessary.
6. Managing your preferences (link to this section)
Use the consent banner shown on your first visit to accept all, reject all, or customize categories. Your choice is stored on your device for 12 months, after which we ask again.
You can also clear or block cookies in your browser. Blocking necessary cookies may break parts of the site.
7. Cookie reference (link to this section)
The cookies and stored values we currently use:
| Name | Purpose | Duration | Category |
|---|---|---|---|
| fulcrum_session | Keeps you signed in to the app | Session | Necessary |
| fulcrum_cookie_consent | Stores your consent choice | 12 months | Necessary |
| _ga | Analytics usage measurement | Up to 2 years | Analytics |
| _fbp | Advertising measurement | 90 days | Marketing |
8. Changes (link to this section)
If we add or change cookies we will update this page and, where the change needs new consent, ask again through the banner. Questions: [email protected].
Related policies
This policy is issued by Altnativ Pty Ltd (ABN 52 681 839 029), trading as Fulcrum, registered in Victoria, Australia.
Websites: tryfulcrum.ai · www.altnativ.co
Legal contact: Legal and Privacy, Altnativ Pty Ltd, Victoria, Australia. Email [email protected].
© 2026 Altnativ Pty Ltd. All rights reserved.