Fulcrum AI
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Everything a front office does.

It starts before the phone rings. Five services, one subscription, one login, covering the whole path: getting found, getting the call, answering every channel, winning the job and getting paid. Each one replaces something you are either paying for separately or doing yourself at nine in the evening.

Published todayLive
WebsiteHot water service page
GoogleHours and photos updated
InstagramBefore and after, 3 images
New review, five starsThanked by name
Dana MitchellBooked
Brighton Plumbing, how can I help?Water leaking under my kitchen sink.Booked you for 2:30pm Tuesday.
Invoice 1042Paid

$425.00

Emergency callout$180Replace mixer tap$245

Paid by card through the link on the invoice.

01Finding the workWebsite, listing, socials and leads.See it02The phoneAnswered on the first ring, at any hour.See it03MessagesFive channels, one answer, one inbox.See it04Jobs and moneyQuote to invoice to paid.See it05Your numbersA brief that has read everything.See it
01Presence and leads

Finding the work

Before anyone can call you, they have to find you. Your website, your Google listing, your social accounts and your reviews, all kept current by the same system that answers the phone. New leads come in from every channel and campaign you run, scored before they reach you.

  • Keeps your Google Business Profile accurate: hours, posts, photos, questions
  • Writes and publishes content across six platforms from one place
  • Answers unanswered questions on your Google listing
  • Gathers reviews from every platform and thanks the good ones by name
  • Queues the unhappy ones for a person instead of auto-replying
  • Brings leads in from forms, social and ad campaigns, scored and enriched
  • Handles the search plumbing behind all of it: structured data, meta tags, sitemap
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Works with
Published todayLive
WebsiteHot water service page
GoogleHours and photos updated
InstagramBefore and after, 3 images
New review, five starsThanked by name
Local visibility
Google Maps pack82
Listing completeness96
Review rating91
02Voice

The phone

An AI receptionist on your existing number. It picks up on the first ring, at any hour, in a real conversation rather than a menu. It knows your prices, your hours and your service area, books the job, and hands a caller to a person the moment they ask.

  • Answers every inbound call, 24 hours a day, including several at once
  • Books straight into your calendar with the address and the fault
  • Transcribes and summarises every call
  • Reads sentiment live and transfers to a person when a caller is unhappy
  • Takes voicemail after hours and transcribes it into the dashboard
  • Speaks the caller's language, detected automatically
  • Runs separate numbers, hours and scripts per location
Hear it on your own number
Works with
Dana MitchellBooked
Brighton Plumbing, how can I help?Water leaking under my kitchen sink.Booked you for 2:30pm Tuesday.

Tuesday

8:00Hot water service
10:30Leak trace
2:30Emergency callout
03Chat

Messages

One AI answering on every channel a customer might use, and one inbox where your team sees all of it. Facebook, Instagram, WhatsApp, SMS and the chat widget on your own site.

  • Replies on five channels from a single set of answers about your business
  • Sorts each message by intent so the hot ones surface first
  • Books appointments inside the conversation
  • Escalates to a person when a thread needs one
  • Streams live replies through a widget you paste into your website
  • Turns every conversation into a lead record with the history attached
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Works with
One inboxAnswered in seconds
WhatsAppPriya N. Can you come Thursday?Hot
FacebookTom R. Do you cover Reservoir?Warm
WebsiteVisitor What does a re-pipe cost?Hot
SMSDana M. Confirming 2:30 tomorrowBooked

Take it in pieces, or take the whole thing.

Most businesses switch on the part that hurts most and add the rest once they can see it working. One subscription covers all of it either way.

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04Pipeline

Jobs and money

Everything between the first enquiry and the money landing. Every lead arrives in one pipeline, quotes go out the same day at your prices, and invoices chase themselves until they clear.

  • One pipeline for leads from calls, chat, social, forms and ad campaigns
  • Builds the quote from the job details, with version history
  • Turns an accepted quote into an invoice with a card payment link
  • Sends the payment reminders so you do not have to
  • Flags deals that have gone quiet, and maps where your work is coming from
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Works with

Quote sent

$8,400 – $14,000

Full bathroom re-fit. Site visit Thursday 9am.

Sent 2:31pmOpened
Invoice 1042Paid

$425.00

Emergency callout$180Replace mixer tap$245

Paid by card through the link on the invoice.

05Intelligence

Your numbers

The part that reads everything else. Every call, message, quote and invoice goes into a knowledge base for your business, and what comes back out is a short brief on what is working and what is not.

  • A daily brief on calls answered, jobs booked, replies and money in
  • Which job types actually pay, and which ones run over
  • Search across every call transcript, message and document you hold
  • Benchmarks against the industry, not against guesswork
  • Demand and seasonality signals from your own volume history
  • Staffing guidance based on the calls you actually get
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This morning

Answered

38

Booked

11

Reply

24s

Paid

$6,180

Hot water jobs billed most and ran shortest. Three re-fits went over.

Scored today

P. Shah92
R. Tan74
M. Lewis61

The AI is not a feature. It is the staff.

Most software with AI in the name puts a chat box on top of a database. Here the models hold the conversation, read the business, choose the action and write the brief. One call, end to end:

01Hears

Call audio streams into a realtime speech model over a socket. A conversation, not a menu, transcribed and scored as it runs.

02Reads

It queries a vector index scoped to your business alone: your rates, your area, this caller's history, the file you uploaded last month.

03Decides

One reasoning layer serves the phone and all five message channels, so the answer is the same whichever way a customer arrives.

04Acts

It books the slot, drafts the quote at your prices, sends the invoice and times the follow-up. Work, not just replies.

05Learns

Transcripts and outcomes go back into the index, the numbers into a time series. Your brief is written from your own history.

A caller who asks for a person gets one, mid-call. A conversation that turns negative goes to a person rather than being handled. Prices, hours, service area and scripts are yours to set, and the models work inside them.

Hear it answer your own phone

Put your number in and it calls you straight back.

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